Design feedback that doesn't get lost.
Feedback, time tracking, and developer handoff — finally in one place. Built for design teams of any size — small, medium, or large — who are tired of chasing comments across six tools.
The problem
Last year I was running a redesign of a fintech onboarding flow. Wireframes were clean, timeline was tight, client was happy. On track.
Then the feedback started. A Slack message. An email. A Loom comment at 11pm. Three different stakeholders asking for the same thing without realising. One person who changed their mind, then changed it back, and never told the designer.
By Friday, my designer had 47 feedback items spread across six tools. Half were duplicates. A third contradicted each other. We shipped a week late, and my designer — genuinely one of the best I've worked with — started quietly looking for a new job.
The feedback wasn't the problem. Where it lived was.
The problem, framed
Slack, email, Loom, someone's memory after a call that didn't get minuted.
And humans are terrible at keeping that mapping alive in our heads.
20 minutes hunting for one comment. Duplicate rework. Version chaos.
On that fintech project: five people, eight weeks, roughly 480 hours of pure friction.
The solution
One shared workspace where the feedback, the task it creates, and the time it takes to resolve are all bolted together. No copy-paste. No "I'll add it to the list later."
Pin feedback directly on the design — at the exact pixel, not 'the third card from the left.'
Each pin becomes a checklist item on the task. Automatically. Check them off as you revise.
Time tracked while you work, tied to the actual task — not a Friday-afternoon timesheet.
One handoff link for devs — fonts, colors, spacing, assets. Clients approve without logging in.
How it works
Start a task on the board, upload the wireframe or mockup. It lives with the task from here on.
The PM clicks on the design and drops a numbered pin where something needs to change. No vague emails.
Each pin becomes a checklist item. Revise, track time, save versions as you go.
Hours are already logged. Pull a report, send an invoice that matches reality.
Why it's different
Monday.com and Jira are brilliant for engineering tickets. They weren't built around the design itself — and the workflow shows it.
Who it's for
Billable hours are the lifeblood. Right now they leak through Slack threads and memory.
In-house or client-facing, they juggle revisions, approvals and invoices, and need the workflow to just happen.
PMs and designers working together without the feedback getting buried in tickets.
Design collaboration market, today to 2030
Time-tracking market — growing faster
From just 5,000 teams at ~$100/mo — we don't need to own the market
We're starting narrow — design teams who bill — because that's where the pain is sharpest and the willingness to pay is highest. The same workflow generalises to any visual, client-facing creative work.
The AI question
AI makes generating designs nearly free. But generating was never the painful part — the painful part is agreeing on what to build, chasing feedback, and proving what you delivered.
A designer who can make ten options in an hour now has ten times the feedback to wrangle. The bottleneck just moved from making to deciding — and deciding is messy, human, and needs exactly what we built.
When the design itself is cheap, the record becomes valuable — what got approved, by whom, and what it cost. That's our data. AI generates; CraftTime captures the decisions and the billing.
Business model
Solo designers
1 seat
Growing companies
Per seat
Design teams & agencies
Per seat
7-day free trial, no credit card. Revenue is live — we're processing real Stripe subscriptions today.
Where we are
Paying customers on Stripe. Feedback, time tracking, handoff — all working today.
Real users, real feedback, real iterations — not a slide and a prayer.
Authentic writing (Medium, guest posts) is driving organic traffic and signups.
What's next
We're raising $500k — 18 months of runway, with buffer for surprises. It accelerates the two things users ask for most — the mobile app and Figma plugin — funds two engineers, and turns content marketing into a repeatable growth engine.
Design feedback that doesn't get lost.
Feedback, time tracking, and developer handoff — finally in one place. Built for design teams of any size — small, medium, or large — who are tired of chasing comments across six tools.